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網(wǎng)絡(luò)購(gòu)物狂歡節(jié) On-line Shopping Carnival
When it comes to November 11, what's onyour mind? Well, as to the old generations, it’s only an ordinary day; however,the young generations will consider it as the Singles’ Day as well as theon-line shopping carnival. In fact, on November 11th, 2013, Tmall and Taobao(the biggest Chinese online shopping platform) has sold out more than 35billion Yuan goods, this data has astonished the media at home and abroad.Apparently, people have more interests on cyber shopping than spend the nightwith their single friends. Some home media even suggest that November 11thshould be the Chinese on-line shopping carnival.
當(dāng)人們提到11月11日，你想到了什么？對(duì)于老一輩的人來(lái)說(shuō)，這一天和平常一樣；然而，對(duì)于年輕人來(lái)說(shuō)，這天不僅僅是“光棍節(jié)”，也是網(wǎng)絡(luò)購(gòu)物狂歡節(jié)。事實(shí)上，在今年的雙11，天貓和淘寶（中國(guó)最大的網(wǎng)絡(luò)購(gòu)物平臺(tái)）賣出了價(jià)值高達(dá)350多億元的商品，這一數(shù)據(jù)驚呆了國(guó)內(nèi)外的媒體。顯而易見(jiàn)，大家對(duì)網(wǎng)絡(luò)購(gòu)物的熱情超出了與單身好友共度“光棍”節(jié)的興趣。有些國(guó)內(nèi)的媒體甚至建議每年的11月11日應(yīng)該是中國(guó)的網(wǎng)絡(luò)購(gòu)物狂歡節(jié)。
In 2010, Jack Ma, the CEO of Tmall andTaobao, had coined the term “Double Eleven”, aimed to encourage the singlepeople to do something to celebrate their own festival. Instead of datinglovers, people go on-line shopping to relive the loneliness. According to thesurvey, China had 564 million Internet users at the end of last year and 180million single people. And the single people are the main force of the China’sspending power. The debut was a great success. Then “11.11” has an unusualmeaning, which stands for on-line shopping carnival.
在2010年，天貓和淘寶的首席執(zhí)行官馬云，創(chuàng)造出了一個(gè)新詞：“雙11”，目的是為了鼓勵(lì)單身朋友去做些與眾不同的事情，以此慶祝他們自己的節(jié)日。沒(méi)有情人約會(huì)，那就上網(wǎng)購(gòu)物減輕自己的孤獨(dú)感吧。調(diào)查顯示:去年中國(guó)的網(wǎng)民有五億六千四百萬(wàn)人，其中有一億八千萬(wàn)的單身漢。而這些單身漢正好是網(wǎng)絡(luò)購(gòu)物的主力軍。于是，“雙11”被賦予了不同的意義，那就是網(wǎng)絡(luò)購(gòu)物狂歡節(jié)。
Comparing with the traditional shopping,the cyber shopping has more distinguish features, which quite fit the young generations’taste. People do not need to go outside, just click their mouse, the goods willbe home. The best part is you can do it anywhere, anytime. All you need is acredit card. What we can predict in the future is that on-line shopping is notgoing to fade away, instead, it will boost like the mushrooms after springrains.
和傳統(tǒng)的購(gòu)物相比，網(wǎng)絡(luò)購(gòu)物有著更為明顯的特點(diǎn)，這更符合年輕人的口味。人們不需要外出，只需點(diǎn)擊一下鼠標(biāo)，商品就會(huì)送到家。最棒的是你可以在任何時(shí)間任何地點(diǎn)進(jìn)行購(gòu)物。你只需一張信用卡。我們可以預(yù)測(cè)到在將來(lái)，網(wǎng)購(gòu)不會(huì)淡出我們的生活，它就像雨后春筍，不斷增長(zhǎng)。
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