演講開場15秒如何抓住觀眾的心

　　演講開場后的15秒，足以讓你的觀眾決定是否還要繼續聽下去。千萬不要浪費這短短的15秒，不然你在演講中，就會后悔地看到他們開始低頭玩手機啦!為了防止這種情況發生，以下給出4個建議，幫你快速抓住觀眾的心!

　　1. Have somebody else introduce you.

　　省去自我介紹，讓別人代勞吧!

　　Dont waste time explaining who you are and why youre there. Write a short (100 word) bio and a short statement (50 words) of what youll be talking about. If you were invited to speak, have whoever invited you read this information to the audience. If you called the meeting yourself, put that information in the invite.

　　2. Do not tell a warm-up joke.

　　暖場笑話實在沒必要。

　　I have no idea how the warm-up joke became part of conventional business wisdom. Most of the time, the joke consists a weak attempt at situational humor (like why are these meetings always on Monday?) that merely communicates that youre nervous and unsure of yourself. The rest of the time, the joke is a long story with an obvious punch line that tries everyones patience.

　　3. Do not begin with background.

　　觀眾對背景知識沒興趣。

　　Many presentations begin with a corporate background thats intended to build credibility. (Example: Our company has 100 years of expertise!) The problem here is that at the start of a presentation nobody cares about your company. Youre asking them to translate your background information into something thats meaningful to them and their business. Why should they bother?

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